Client: Alpha

Industry: Christian Education

Challenge:
Limited budget. The need for modern marketing methods to promote Alpha Christian teachings around the world and traction with the 25-35 year old demographic.

Solution:
Launching a Facebook media campaign targeting 25-35 year olds offered them a way to socially engage by liking, sharing and recommending  to their network of like-minded friends. A simultaneous Twitter campaign enhanced the message awareness and synergy.

Result:
Precise profile, keyword targeting and PPC generated 100,000 impressions per ten dollars of media spend. It delivered an extremely cost efficient solution for social engagement between advertiser and audience.