Markting Results | Minneapolis Marketing Firm


	Results Interactive Case Studies Integrated Case Studies Web Application Case Studies Interactive Case Studies J. Knutson & Associates It's Just Lunch BRIO Markting Results \| Minneapolis Marketing Firm Client: BRIO, Publishing Made Simple Industry: Printing Business: Print Brokerage Challenge: Brio, a resource for self publishers wasn't fulfilling the "simple" in on-line ordering. While losing its competitive edge and practical user- experience, new interactive marketing solutions were imperative. Solution: Brandspring designed and developed a new interactive website tailored to BRIO's existing business model. With more robust capabilities, the competitive edge resurfaced. Results: BRIO's new site capabilities streamlined its business processes. They converted over 40% of site visitors into customers, increased total sales 26% over previous year and improved the customer experience with interactive media solutions perfect for author demands. Program Elements: E-Commerce website Realtime stock print cost calculator Custom quotes management tool Customer/invoice management