Client: Minnesota Landscape Arboretum

Industry: Public attraction

Challenge: Increase summer attendance and boost membership

Solution:
The Totally Terrific Treehouse exhibit was an opportunity to build an integrated, fresh, fun and appealing advertising marketing campaign around it. With summertime colors, motivating messaging, whimsical typeface and irresistible graphics, the integrated consumer touch points no doubt caught attention

Result:
During the 4-month exhibit, over 165,000 visitors toured the Arboretum-a 14% increase over the previous year. Member attendance increased 18% while new members increased 8%.

Program Elements:

• VIP Reception Invitations
• Rack Cards
• VIP Tickets
• Star Tribune Ads
• Magazine Ads
• Interpretive Signs
• Designer Signs
• Discovery Guide
• Visitor Guide
• Billboards
• Designer Postcards