Client: Continental Hydraulics

Industry: Manufacturing

Challenge:
With an outdated website, no advertising activity and extremely flat sales, this medium-sized manufacturer lacked the infrastructure to move the needle.

Solution:
After extensive industry and market research, a comprehensive strategic marketing plan pointed to increased sales leads. The plan included a corporate identity overhaul, a new website, ads and product brochures. Phase II of the plan includes a distributor extranet to help them manage their business with Continental.

Results:
In the first month following the launch of the new site, Continental generated more qualified sales leads than in the previous 12 months combined. Fast results brought increased manufacturing demand-forcing them to temporarily put the brakes on their advertising schedule.

Program Elements:

• Data mining/Market analysis
• Strategic planning
• New corporate identity program
• Website redesign and optimization
• Marketing collateral redesign