Client: Becker Arena Products

Industry: Ice Rink Equipment and Manufacturing

Challenge:
Update a tired look and generate a comprehensive strategic marketing & advertising plan to generate more leads nationally and internationally.

Solution:
With a new corporate identity and strategic plan, their position in the marketplace pointed to growth with a new web site, print and online catalog, e-newsletter program, ads, direct mail and product specific collateral.

Results:
Their signature dasher board sales grew internationally. They improved their position in the marketplace, developing new relationships with rink managers and parks and rec managers across the nation and the globe.

Program Elements:

• Strategic planning
• Brand identity update
• Traditional print collateral
• Web site enhancements and optimization